When I first began investing in ETF's I just assumed that all of them operated the same way. I later found out that there are differences between them that can affect their performance. The biggest differences come in how they managed (actively or passively ) how they are "weighted" (based on capitalization or percentage) and also how dividend reinvestments are handled ( Unit Investment Trusts differ from Management Investment Companies).
For those of us who have grown to love etf investing there is nothing in this USA Today article that will scare us off, but it contains many good points that you should take the time to read.
Tackle ETF prospectus at benchmark, expense ratio
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